It is very Important to Protect your Company Logo with Copyright

Last Updated on Sunday, 07 March 2010 19:00 Sunday, 07 March 2010 19:00

Web Design - Articles

By Alan L Smith

 This article provides details on protecting your customer company logo design's copyright.

What you need to know and how to protect your logo?

Nobody likes to lose his or her business to someone else who has conveniently copied their logo to use as own. In todays competitive world safeguarding your logo from plagiarism or trademark infringement is one of the essential step that you can take to protect your business brand identity.

Many people get confused between copyright protection and trademark protection as the same thing. Though intention of both is to protect your brand identity, here the copyright protects the logo whereas trademark defends the logo and slogan used in the marketing campaign.

US copyright office mandate says that copyright shelter may be usable for logo artwork that has sufficient paternity and this means logos which are designs of commonly symbols like variations in fonts cannot be protected by copyright laws.

You need to understand what does sufficient authorship means, that the logo should have a certain degree of creativity and innovativeness attached to it. For example, if you are using a logo picked out from an online free to use source or word clipart directory then your logo would not be applicable for copyright protection.

To ensure the copyright protection for your logo you must take following steps

Do not forget to mark your work as copyrighted:
You need to take care in marking your logo as copyrighted material to avoid any ignorant mistakes on the part of others because this will help you to warn other businesses or individuals about consequences of deliberate copying.

Joint ventures:
If your company is having a joint venture or collaboration with another company then you should agree or clear certain things in advance such as who will take charge of the logo if one partner leaves the company.

Do not forget to register company's logo:
You should register your company's logo and other work like promotional material that you want to secure against fraud with the copyright services. It is advisable to make registration even before the launch of the company because this process only requires you to fill up few forms.

Backup your claim with enough proof:
You should back up the application documents of registration process for securing the company logo as proof that talks about the work for designing the logo progressed because this makes the logo unique.

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